Friends with Benefits Campaign

The Kit that Connected Communities
Kit Design and Marketing Campaign

We wanted to craft a jersey that could create a way for people to meet from across the world through a Wisconsin staple: Beer. I designed a jersey that incorporated QR code technology into the shirt, the corresponding web site allowed anyone in the world to purchase a beer for a fan in the FMFC stadium and get connected with them via social media. I produced the campaign that centered around that laid back feeling of having a beer with friends, and we ended up having two simultaneous launch parties - one in Madison, WI and one in London, UK.